Monthly Archives: December 2013

Fragrance – Frequently Asked Questions

FAQ1) My skin has reacted badly to fragrance in the past. Is there any way I can prevent this happening or does anyone manufacture allergy-screened fragrance?
Ans: Unfortunately, some people are simply sensitive to fragrance. Look for alcohol-free scents, as they tend to cause fewer problems. If that doesn’t work, or your favourite scent is not available in an alcohol-free formula, lightly apply fragrance to your clothes instead of your skin.

2) How can I avoid my fragrance clashing with my deodorant?
Ans: Many fragrance ranges produce matching deodorants to combat deo-clash. If there is not one available in your favourite fragrance, opt for an unperfumed or fragrance-free deodorant.

3) Is it true that a person has his or her own individual “scent fingerprint”?
Ans: Yes. Each of us has our own unique odour identity which is the sum total of our genes, skin type (dry/oily/light/dark), hair colour, diet, the environment in which we live, and whether or not we take medication, or are under stress, etc.

4) Is it true that the sense of smell is keener in the morning than it is later in the day?
Ans: No, our sense of smell is not as sharp in the morning as it is later in the day. More upbeat, “bright” scents can be appreciated at the beginning of the day to sharpen the senses. Once you’ve awakened your sense of smell, choose fragrances that correspond with your mood, trends or the occasion.

5) As we get older, can our sense of smell begin to diminish as is does for our eye sight and hearing?
Ans: Constant, creative use of all our senses can help to keep them at peak performance well into old age. It may be the time in a person’s life to change fragrance type, i.e., one that gives a fast and stronger odour impression.

Many men and women over 50 begin to lose their ability to fully appreciate smell sensations. Older people often prefer stronger scents, though they must be careful not to overdo their fragrance applications, particularly in warm weather.

6) Is it important to apply fragrance all over the body?
Ans: Yes, fragrance rises. If a woman applies her fragrance just behind her ears, or a man his aftershave just on his face, the scent will slowly rise and disappear.

7) If fragrance is applied in the morning, will it last throughout the day?
Ans: No, fragrance is not formulated to last all day. It should be refreshed periodically – approximately every three to four hours.

8) Does dry skin require a more generous fragrance application?
Ans: Yes, dry skin does not hold fragrances as long as oily skin and it should be reapplied more often throughout the day. It is therefore a good idea to apply the matching body lotion, as it provides an ideal foundation for your fragrance.

9) Is it true the sense of smell is not as keen in the winter as it is in the summer?
Ans: Yes, heat increases the impact of odour. In the summer there are so many fascinating “smell” signals around us, and we are more conscious of our sense of smell and certainly enjoy it to the fullest. In hot weather, each fragrance application goes a long way- so lighter fragrances should be worn.

10) Is it true that fragrance reacts differently on blondes, brunettes and redheads?
Ans: Yes! Blondes with a fair skin suit long-lasting multi-floral creations. Their skin is often dry causing fragrances that are too subtle to evaporate rapidly. Brunettes usually have medium-to-dark skin that contains natural oils, allowing scents to last longer. Dramatic Oriental scents are often favourites. Redheads have extremely fair and delicate skin, which may be incompatible with fragrances that have predominant green notes.

11) If a person is inclined to perspire, does this affect the impact of fragrance?
Ans: Yes, body heat builds up, and fragrance intensifies.

12) Can perfume be kept indefinitely?
Ans: Once a bottle of perfume is opened it is meant to be used, otherwise it will begin to fade with time. Long exposure to strong sunlight or extremes in temperature can disturb the delicate balance of the perfume and change its scent. Perfume, to last, should be kept in a cool, dry place away from direct light.

13) Is it true that fragrance can be kept in the refrigerator for a refresher pickup?
Ans: Yes, but only lighter Colognes and Eau Fraiche variations. Perfumes should not be exposed to extreme cold or heat because either may upset its delicate balance.

14) Can fragrance be sprayed on the hair?
Ans: Only if the hair is freshly-shampooed. Oils and dirt which accumulate on the hair and scalp intensify fragrance and can distort it. Also, don’t spray fragrance on extremely dry or brittle hair as the alcohol may dry it out further.

15) When travelling to a “high altitude” will fragrance be affected?
Ans: Yes, high altitude decreases the long-lasting effects of fragrance so it should be applied more often. High altitudes also weaken the strength of a fragrance message, you should opt for stronger fragrances.

View our full range of Fragrances at

How to wear your fragrance

tipsSome little known tips and tricks for scenting that you may find will help you to get even more out of your fragrance.

1. For a long-lasting effect, fragrance should be layered all over the body. Starting with a fragranced shower gel and a corresponding body lotion, build a fragrance foundation to intensify the scent. Next, liberally spray the matching Eau de Toilette all over the body, or use an Eau de Parfum.

2. Because fragrance rises, spray or smooth fragrance onto skin from the feet to the shoulders. If fragrance is applied only behind the ears, it will eventually rise and disappear.

3. The wearer’s diet can affect the way a fragrance smells and lasts on the skin. If the wearer is on a high fat, spicy diet, for example, fragrances will be more intense. A dramatic change in diet can alter skin chemistry, causing fragrances to smell differently.

4. Skin type will also affect the way a fragrance smells on a person. Fragrance wearers with oilier skin should remember that fragrances interact with the oils in their skin to create a more intense scent. Dry skin does not retain fragrance as long as oily skin, requiring the wearer to re-apply the fragrance more often. This is another reason for the ‘fragrance foundation’ of shower gel and scented body lotion.

5. Lightly spraying a scarf or your gloves with your favourite fragrance. This will surround you in a halo of scent, and will make you smile every time you go to put them on. Be careful, though – some fabrics may stain.

6. Once a bottle of perfume is opened it should be used. Otherwise it will begin to fade or change its character with time. Long exposure to strong sunlight or extremes in temperature can disturb the delicate balance of the perfume and change its scent.

7. Apply fragrance directly to the skin when you are testing new scents as you cannot get a true reaction to the fragrance from the bottle. Apply a few drops to your wrist. Allow the heat of the body to develop the fragrance on your skin and then sniff. If you would like to test one or two additional scents, apply one to the other wrist… wait…and then apply the third to the inside bend of the elbow.

8. Don’t make your final judgement on a new fragrance until at least ten minutes after you’ve applied it. By that time the alcohol will have evaporated and the blending of the fragrance with your own skin’s chemistry will give you a true impression.

9. Rather than lug your big fragrance bottle around with you all day, buy a travel spray or a smaller size. This is an ideal way to top up your favourite scent during the day without fear of damaging your perfume bottle. Additionally, many new atomiser sprays make it easier than ever to decant your scent into a smaller size bottle.

View our full range of Fragrances at

Best New Male Fragrance 2013